September 17, 2006 London
A second glance at the Unique line for spring proved that point. Simple, breezy cotton smock tops and short roomy dresses in rumpled linen were sexed up a bit with the addition of short-shorts, rompers, and sharp shots of acid yellow. The effect was somewhere between Chloé and Marc by Marc Jacobs, with a lot of the less 'designed' pieces looking on target enough to please the brand's millions of young followers. The showing of a small segment of Topshop's massive inventory may not amount to a 'collection' as we know it on loftier runways, but Topshop's brain trust is on to something. They know that the best way to look cool is never to try too harda subject upon which Miss Moss is, of course, a world authority.