It's received wisdom in the modern fashion world that a strong narrative is a valuable selling point, and Obedient Sons offers an embarrassment of riches. That moniker, for a start. Then there's the designer (the exotically named Swaim Hutson), the backer (Mike Dirnt from Green Day), and the press material for the latest collection, which ladles out some moonshine about a unisex rugby team who were legends in North Carolina. And, of course, there were the clothes themselves. Fortunately, they offered more than adequate support for all the backstory. In fact, they were downright charming.

Hutson and wife Christina (who is responsible for the women' s side of the collection) wanted to convey the idea of sporty young guys reluctantly compelled to dress up for a big event, like a prize giving. So formal and casual collided in carelessly convincing fashion: an oxford shirt and tuxedo vest over floral cutoffs, for instance, or a shawl-collared jacket paired with shorts in a glen plaid. The dressy grunge of the layering—jackets, sweats, shirts, tees, vests, almost invariably with shorts—smelled like teen spirit, but Hutson's shaggy backstage cheer suggested nirvana with a small "n," rather than Cobain's crash and burn. If this is what happens when Obedient Sons do what they're told, then the Hutsons ought to make a mint from their parenting skills.