September 10, 2007 New York
This was followed by a series of white looks loaded up with all manner of lace, trimmings, and rickrack, making the models look like wayward brides in a sort of backward couture show. (Guess after Marc Jacobs, it's the week for that sort of thing.) However, the meat of the collection, named Star-Spangled Smiles, was a big red-white-and-blue dose of Americana. The designers endlessly riffed on the theme with a picnic-table print complete with graphic black ants, gingham farmer's-daughter dresses, and a touch of both camouflage and good old American showgirls. Wearable? Sure, a little. But what sells for the duo are the hoodies and tees worn by Lil Mama and her dancers. (Come springtime, these will be joined in stores by the printed vinyl bags and shoes Heatherette produces with Irregular Choice, which will likely be just as popular.)
Still, a stars-and-stripes extravaganza on September 11? "It just worked out that way," Rich and Rains explained backstage. "We talked about colors and came up with red, white, and blue, then we realized that we'd never done an Americana collection." As with any Heatherette show, there were a few finales, including porn-star Jenna Jameson flouncing down the runway. But more exciting for the designers' future was the group of five-year-old models in the debut of their cartoony-cute children's line named Heatherette Mini. One question: Why not call it Club Kids?