Lacoste

NEW YORK, September 8, 2007
By Joanna Rodger
For Spring, Christophe Lemaire dispensed with the gimmicks of recent seasons and, in the process, showed he does have what it takes to update a classic. Lacoste is fêting its 75th anniversary, and the creative director started his show off with a trip to the company's birthplace: 1930's Basque country. Working almost exclusively in white, with red and black trims, he kept things simple, fresh, and of course sporty. He sent out pleat-skirted tennis dresses; a long, gauzy, belted djellaba; and a sack skirt in terrycloth—accessorizing these looks with wide-brimmed straw hats and platform espadrilles.

In a middle section reminiscent of the washed-out photos of David Hamilton, Lemaire transitioned to the sun-bleached seventies. This season's ubiquitous high-waisted wide-leg pant was done in a sun-faded denim. That same fabric made up a simple tunic, worn over a sliver of a bikini bottom, and a sleeveless dress, left mostly unbuttoned for a leggy informality. There followed a final grouping that was bright, graphic, and nautical in feel, featuring stripes and large polka dots inspired by marine flags. Altogether, this was a strong showing, and it suggested that, at 75, the company is in rude good health.

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