Max Azria

NEW YORK, September 7, 2007
By Meenal Mistry
Reading Lubov and Max Azria's program notes before their candlelit show could have been perilous for any editor or retailer experiencing early-onset collections fatigue: The talk of "dreamy silhouettes" and "intimate luxury," in such a darkened setting, could easily make a girl long for her bed.

Of course, no one would really begrudge the Azrias their boudoir theme. And aside from a few too-pajama-like pajama-party looks, it translated to a pretty parade of dresses in a lingerie-department palette of black, white, and nude. Delicate details like spaghetti straps and pintucking were derived from under-things; chunky, black platform sandals provided welcome grounding. The color-blocked and dip-dyed silks, however, felt like a dream we've had before.

Judging by the long stretch of fashion-loving socialites in the front row—Ivanka Trump (with her newspaper-publisher beau, Jared Kushner), Celerie Kemble, Zani Gugelmann, Coralie Charriol, Arden Wohl, and Fabiola Beracasa—the designing couple is energetically buffing MaxAzria's status as the luxurious jewel in their BCBG crown. But while Trump and co. must have certainly found a dress or two to borrow or buy, this emerald isn't quite polished to perfection yet.

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november 09, 2009

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