Spring 2009 Ready-to-Wear
September 10, 2008 New York
Clothes have never been the main event at a G-Star show, so it's to the company's credit that this season they used their platform to make some noise on behalf of the United Nations Millennium Campaign to end poverty. Emcees Alan Cumming and Heather Graham opened the proceedings by outlining the campaign's eight Millennium Development Goals, drawing loud applause from the standing-room-only crowd at the Park Avenue Armory. And then, with a flash of light and a falling of curtains, the show began. Guests have come to expect a feat of stagecraft and choreography from G-Star, and they got it. Models in belted trenchcoats, fingerless gloves, and denim vests formed tableaux vivants on risers that lifted up from the stage, while others marched beneath them in serious-fun streetwear. It was a nice change of pace from the usual swish-and-turn maneuver we've seen so much by week's end.