Hervé Léger by Max Azria
September 06, 2008 New York
Lou Doillon, Joy Bryant, and Maria Sharapova were among the crowd gathered to see Max and Lubov Azria tweak the band dress. What else could the designers do when the brand is so synonymous with one look? The Azrias' main conceit was to create optical illusions through pattern placement and color gradients. (They also showed dresses and jackets in airbrushed leather, which were rather reminiscent of some of Jonathan Saunders' print work.) Seeing as how the signature Hervé Léger look has been popular practically since the days of Cleopatra, this was clearly a case of "If it ain't broke, don't fix it"though, unavoidably, it did become somewhat repetitious.