Max Azria
NEW YORK, September 9, 2008
By Meenal Mistry
Simply put: Max went minimal for Spring. With ideas of purity and paring down, designing couple Max and Lubov Azria sent out a parade of jersey girls in an almost exclusively pale and neutral color palette. For the label, it was a welcome breath of fresh air, particularly when you consider its somewhat complicated and corseted Fall. The look this time around was mostly very fluid, with lots of draping, twisting, and casually exposed shoulders and backs. There was also a clean athleticism to it, with tops and dresses layered over bandeaux, bodysuits, and stretchy ribbed belts. Evening—an important category for a label that often dresses its front-row denizens (today that meant Barbara Bush, Tinsley Mortimer, and Maggie Betts)—was similarly clean in unembellished georgette, cut to dramatically flap and flutter. It took a minute to realize that one of the songs on the show's playlist was the Black Ghosts' "The Repetition Kills You." It wasn't quite murder, but it did get a little monotonous. At least the Azrias were in on the joke (we think).
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Spring 2009 Ready-to-Wear
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Fashion Fringe Fendi Francesco Scognamiglio -
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Gap Gareth Pugh Giambattista Valli Gianfranco Ferré Giles Giorgio Armani Givenchy Graeme Black G-Star Gucci -
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Haider Ackermann Halston Hanii Y Helmut Lang Hermès Hervé Léger by Max Azria House of Holland Hussein Chalayan -
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Iceberg Isaac Mizrahi Issa -
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Kai Kühne Karen Walker Karl Lagerfeld Koi Suwannagate Kris Van Assche -
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L'Wren Scott Lacoste Lanvin La Perla Lela Rose Limi Feu Loewe Louise Goldin Louis Vuitton Luca Luca Luella Luisa Beccaria Lutz & Patmos -
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Naeem Khan Nanette Lepore Narciso Rodriguez Nathan Jenden Nicole Miller Nina Ricci -
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Sabyasachi Salvatore Ferragamo Sari Gueron Shipley & Halmos Sinha-Stanic Sonia Rykiel Sophia Kokosalaki Sophie Theallet Stærk Stella McCartney Stephen Burrows Sue Stemp -
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Zac Posen Zero + Maria Cornejo
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