September 14, 2008 London
In other words, it was confusing. What were drapey jersey gowns and all-in-ones doing in the same breath as structured, cutout suede dresses or, indeed, printed T-shirts? Backstage Schwab's explanation didn't fully articulate what was going on. He might've thought that it's a good time to sell accessiblyalong with those printed T-shirts, there were swimsuits and drapey beach cover-ups that could find their way into any boutique. That sort of brand extension is a first for Schwab, but with a top line of items that are going to be a tough sell (a jersey jumpsuit slashed open from the ankle all the way up the inside of the leg, for one), it's hard to know whether it's going to have anything more than a lukewarm appeal.