3.1 Phillip Lim
September 09, 2008 New York
When it comes to his ever-growing business, however, Lim's focus goes beyond Iberia to the global front. And it's that international market's demand for more fashion ("they want the crazy," he said, a few days before the show) that encouraged him to be in experimental mode. But Lim's version of Direction for the Massesheightened by skewed-bun hairdos and kooky double-loop belts in which many saw strains of Viktor & Rolfwas a bit overdone. There are undeniably great pieces in this collection, but Lim occupies a strange orbit in the fashion universe as the contemporary designer who garners attention equal to his higher-priced counterparts. Now that everyone's listening, sending a cohesive message of brand identity may be the next step.