September 24, 2009 Milan
For Ferretti, it's a marketing policy that has merit. In a season when drifty, gauzy things are a topic, she's smart to claim the territory. After all, even when chiffonery isn't the general trend, that's what women go to this label to find—an accessible, feminine dress for a special occasion.
Her fluttery frocks came in this season's pale palette of lingerie pinks, ivory, and cloudy beiges (embroidered with flowers or a bit of sparkle, to taste), but fragile as they may be, they actually constitute one of Milan's more robust fit-for-purpose fashion products. Not that there wasn't a little variation: As well as the young-nymph-in-a-vintage-nightie option, there were taffeta trenchcoats (good for a summer cover-up) and even an ivory suit with crinkle-pleated panels in front—ideal, perhaps, for a wedding, the second or third time around.