Scott Sternberg comes from the movie business; he loves a set. This season it was sand dunes, hammocks, and little toy boats floating in miniature lakes. So, we were at the beach. "Malibu in the seventies," to be specific, he said in between greeting his grandparents and Jason Schwartzman (another previous campaign star, Kirsten Dunst, was also there). "It started with a Jacques Cousteau documentary, Le Monde du Silence," he explained. "And from there I started listening to Dennis Wilson." As in the Beach Boys.

Sternberg's familiar shrunken, double-breasted navy blazers were paired with suspender skirts—kind of like a preppy Hervé Léger or, to put it another way, an urbane surfer. The seaside motif continued via a cute seersucker popover top paired with a faded denim bubble skirt, and a boat-print blouse worn with cuffed shorts and a decidedly not-weatherproof anorak with a feather-trimmed hood.

Maybe Joni Mitchell was in heavy rotation inside Sternberg's L.A. design studio, too, because there were some drop-waist Liberty-floral shirtdresses in the mix that floated around the body like a breeze. The tide seems to be finally turning away from the eighties. After seasons of the Greed Decade, the Me Decade is starting to look like an early New York trend, and Sternberg seems—if you'll forgive us—well positioned to ride the wave all the way to shore.