Perched in the front row were the likes of Becka Diamond and Byrdie Bell—girls who manage to exude a pedigreed polish with a sliver of downtown edge. If Brian Reyes designs with a muse in mind, it's this modern woman. "I wanted the collection to be really balanced," he said backstage. "All the things I love are here."

There were prints (a beautiful shagreen pattern as well as Rorschach-like ink blots), pretty ruffled dresses, a smattering of Reyes' popular lingerie (Diamond—sporting a visible black bra—should be impressed), and gowns ready for a starlet's next red-carpet outing. Reyes also introduced denim this season, but in the case of an elaborately tiered skirt, it was anything but casual. All told, it wasn't what you'd call a deep collection, but it demonstrated Reyes' ability to bring sophistication to younger customers while keeping his more mature clients feeling youthful.