House of Holland
September 20, 2009 London
To be fair to Henry Holland, as a former teen-girls'-magazine writer he's not a trained ready-to-wear designer who aspires to change the course of fashion. Instead, he's a one-man self-marketing wiz who instinctively knows how to brand himself (the quiff, the glasses, the Agy, the cheeky northern wit) and is now using his runway chiefly to display his collaborations with other companies. Thus far, he's racked up Pretty Polly, for whom he's doing lace tights—a total lace body stocking made an appearance—and Levi's, which explains the buckle-bristling denim. He's also just signed on with the Debenhams department-store chain to create a teenage shop within the shop. It's just that coming up with clothes that can be critiqued on a par with those by other fashion designers is something Holland can't do. Perhaps it would be cleverer to quit the runway altogether and throw parties instead. As long as the paparazzi like his friends and get plenty of photos of them, everyone will be happy.