September 20, 2010 London
Still, as highly debated as its validity and future might be, the runway show remains the most effective way to get your brand a lot of buzz or, quite simply, to get a lot of hopefully covetous eyeballs on your clothes. "We were missing a lot of the people that needed to see it," Ribeiro said.
Today's message was precise and clear as a bell. First: a silhouette where every element—the clean-cut clothes with very short or very long hems, the platform shoes, the Jean-Paul Goude-inspired snorkel topknots—worked toward a long and longer line. And onto that frame, Clements and Ribeiro added a big floral scarf print that seemed quite traditional, until you noticed its ombré dissolve from one color into another, the magical result of digital manipulation. Knits stuck to the designers' stripey signature; some came with a sequined or intarsia corsage and were paired with straight-cut floral skirts. It all came together for a happy vision that showed the designers at their best. This might have been a reluctant return, but it was a very welcome one.