September 10, 2010 New York
Fifteen percent of the collection is made in Africa, and Wauchob used familiar tropes of that continent (earthy colors, natural fabrics, beading) to create a low-key, wearable lineup. "Edun isn't about trends," she said backstage. Instead, the focus was on classic, lasting pieces like a crisp white poplin shirtdress with knot embroidery down the sleeves, and another in perforated khaki leather; a sandy-hued linen pantsuit; and floor-scraping mixed-print silk dresses—all perched atop wood and suede wedges. Here and there, there were eye-catching little details: A sarong was embroidered with wooden sequins, sweaters were woven with beads. Before the show, Hewson said she'd hired Wauchob to bring a freshness and energy to the brand. So far, so good.