With a 16-year-old brand to his credit, Gregory Parkinson is one of the most experienced fashion week newcomers around. He's hardly hurting for clients (Barneys and Linda Dresner are longtime stockists), but the L.A.-based, English-born designer decided to use his CFDA/Vogue Fashion Fund award nomination to raise his profile in New York and internationally this season. And he definitely had the goods to do so at his mannequin presentation tonight.

Parkinson's first passion is fabrics. One of the dresses in the 16-look lineup was hand-stitched together from 24 separate swatches of material, and most of the assembled pieces were over-dyed. The effects were positively kaleidoscopic, so he was smart to keep the silhouettes fairly simple: a deep V-tank cut from an abstract floral was shown over a full, ankle-scraping skirt; lace and mesh bed jackets topped to-the-floor dresses; and the collection's one pair of pants, in over-dyed leopard spot, was worn with a belted jacket in a mismatched print. Parkinson's most popular silhouette is a tank dress. "There's something about them," he said. "No matter how many a woman has, she'll keep buying them." You can chalk that up to ease—comfort is one of Parkinson's big selling points. Another: "Women want things that last for more than one season," he noted. One thing's for certain: With its vibrating colors and bold prints, Parkinson's collection looks like nothing else we've seen so far for Spring 2011.