September 30, 2010 Paris
Marant took her first trip to California earlier this year and fell in love with its chill vibe. This collection, she said, was an ode to surfing and the early days of skateboarding. That seventies feeling meant there were cutoffs in denim or corduroy with everything from bright check button-downs to shrunken fisherman sweaters to lacy tanks. Sports references came fast and furious: A vintage-looking silk baseball jacket in embroidered washed silk was followed by nipped and fitted rugby-stripe dresses and slightly oversize football-jersey tees. On the more girly side, Marant's signature cropped jacket was cut from red bandanna fabric, and a strapless dress was smocked from a Liberty-esque purple floral print.
High concept it isn't. But with her usual acuity, Marant has landed on a look that meshes with a major Spring trend. If you can remember back that far, California cool got a lot of play in New York. It looked believable here in Paris, and it's entirely likely it will do gangbusters in her stores.