Sportmax
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REVIEW
COMPLETE COLLECTION
MILAN, September 23, 2010
By Nicole Phelps
Little sister to MaxMara, the Sportmax collection is where the Italian megabrand's design team gets to play a little. That was the plan for Spring, which took its inspiration from Les Demoiselles de Rochefort, the lively 1967 French musical starring Catherine Deneuve and Gene Kelly. The predominant silhouette, leg-baring and A-line, gave the show its mod, youthful feel; butterfly appliqués on trapeze dresses, candy-colored stripes on shifts, and eyelet in red, white, and navy blue provided the whimsy. Sprinkled here and there was fare of the more hardworking sort: a belted ivory pantsuit, a fitted dark denim dress. And because this is a company built on outerwear, there were some smart coats to choose from—tops among them a swingy khaki cotton trench.With fashion, for the most part, feeling for the decade that came after the sixties this season, it's the timeless pieces in this collection, like that raincoat, that will have legs on the sales floor.
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Spring 2011 Ready-to-Wear
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3.1 Phillip Lim -
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D&G Damir Doma Davidelfin David Koma Dennis Basso Derek Lam Diane von Furstenberg Diesel Black Gold DKNY Dolce & Gabbana Donna Karan Doo.Ri Douglas Hannant Dries Van Noten Dsquared² Duro Olowu -
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Edun Elie Saab Elie Tahari Elise Øverland Emanuel Ungaro Emilio de la Morena Emilio Pucci Emporio Armani Erdem Erin Fetherston Etro -
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Fashion East Fashion Fringe Felipe Oliveira Baptista Fendi Francesco Scognamiglio Frank Tell -
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Gabriele Colangelo Gant by Michael Bastian Gap Gareth Pugh Gary Graham Giambattista Valli Gianfranco Ferré Giles Giorgio Armani Givenchy Graeme Armour Gregory Parkinson G-Star Gucci -
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Haider Ackermann Hakaan Halston Hanii Y Hannah Marshall Helmut Lang Hermès Hervé Léger by Max Azria Holly Fulton House of Holland -
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Iceberg Imitation of Christ Isaac Mizrahi Isabel Marant Issa Issey Miyake -
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Karen Walker Kenzo Kimberly Ovitz Kinder Aggugini -
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L.A.M.B. L'Wren Scott Lacoste Lanvin Lela Rose Limi Feu Loewe Louise Gray Louis Vuitton Luca Luca Luisa Beccaria Lyn Devon -
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Naeem Khan Nanette Lepore Narciso Rodriguez Neil Barrett Nicholas K Nicolas Andreas Taralis Nicole Farhi Nicole Miller Nina Ricci No. 21 -
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Ohne Titel Organic by John Patrick Oscar de la Renta Osman -
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Paul & Joe Paul Smith Pedro Lourenço Peter Pilotto Peter Som Philosophy Ports 1961 PPQ Prabal Gurung Prada Preen Pringle of Scotland Proenza Schouler -
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Sacai Sachin + Babi Salvatore Ferragamo Sass & Bide Sharon Wauchob Shipley & Halmos Sonia Rykiel Sophie Theallet Sportmax Stærk Stella McCartney Stephen Burrows Steven Alan Suno -
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Valentino Vanessa Bruno Vena Cava Vera Wang Véronique Leroy Versace Versus Victoria Beckham Viktor & Rolf Vionnet Vivienne Tam Vivienne Westwood Vivienne Westwood Red Label VPL -
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Wayne Wes Gordon Willow Wunderkind -
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Y-3 Yigal Azrouël Yohji Yamamoto Yves Saint Laurent -
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Zac Posen Zero + Maria Cornejo Z Spoke by Zac Posen
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