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Tibi

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NEW YORK, September 14, 2010
By Brittany Adams
Amy Smilovic didn't put on airs when it came to designing Spring. Her inspiration? Herself. "I would constantly have Net-a-Porter come in and tell me that I need to inject more of my own personal style into the clothing," she said. Judging by the collection, her own personal style is an updated classic with a laid-back attitude. Party frocks with circle skirts were worn with loafers (although Smilovic frankly admitted that only models, probably, could pull off her new longer hemline with flats). Match-y head-to-toe outfits seemed surprisingly fresh in cream silk and herringbone linen. Ever the canny businesswoman, the designer added that she hoped customers would dish out for the entire look, buying three pieces instead of one, thus simplifying their shopping lives. This is the kind of thinking that has made Tibi a mainstay for those who, to use her words, "don't want to look like they live at Urban Outfitters, but don't want to look like they live at Bergdorf's, either."

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