September 08, 2011 New York
The irony, as one men's editor pointed out after the show, is that preppiness served straight-up is what's being fetishized these days outside the good old U.S. of A. Witness the success of Hilfiger's own Prep World pop-up, which toured through Europe this summer. There's a risk that if preppiness gets too sophisticated, something might get lost in translation.
Nevertheless, Hilfiger clearly wants to up his fashion ante, and in that respect, this collection had meat—and certainly gave everyone a little something to chew on.