Fashion blogosphere fave Leandra Medine, a.k.a. the Man Repeller, made her runway debut today at the Rebecca Minkoff show. Wearing a pair of non-man-repelling leather shorts, Medine whipped out her iPhone midway down the catwalk, naturally, and recorded the barrage of flashbulbs from the photo pit. Minkoff is a pro when it comes to social media (she's a prolific Tweeter, and hosts frequent blogger breakfasts for girls like Medine), so she's got her finger on the pulse of what her customer wants. And what her customer wants is: everyday clothes and accessories with a slight edge that just so happen to hit on the season's major trends. Neon (arguably overdone at this point, but the hot orange and pink clutch here was seriously covetable), macro florals, python prints, and silk slipdresses (one with a striking, shredded-effect back detail that echoes a rib cage) all showed up on the runway.

While Minkoff's bread-and-butter accessories are usually on-point, the shoes in particular stood out today. One pair of heels had a plunging, deep V of toe cleavage and sexy ankle straps. Simply put: Minkoff's formula works. Her designs sell like hotcakes, and she is continually evolving the label into a lifestyle brand. (Minkoff's own lifestyle may be about to change: She's days away from having a baby boy, and she showed this off by rubbing her belly while taking a bow.)