The orbit of the Trussardi family is a charmed one. For Spring, house steward Umit Benan invited his audience inside. "The whole idea was to present the Trussardi world in a summer way," he said. "I thought of Nicola Trussardi's youngest son, Tomaso, having his friends over from all over the world, waking up on a Saturday morning. I wanted to present that 15 minutes when they were headed to the beach." He visited the family's summer home, and photographed them for a series of tongue-in-cheek prints.

As avatars of the sweet life go, Tomaso Trussardi is about as good as you can get: young, rich, and handsome (handsome enough that nepotism alone can't account for his starring spot in the company's fragrance ads, co-star Anja Rubik barely a patch on him). You'd hardly need to shut your eyes to envision him and his set sauntering to the beach in Benan's loose linen shirts with their special pockets for the newspaper, their scarves wound round their necks, giant, impossibly expensive weekend bags on their arms. (This show was freighted with accessories that ran the luxe gamut, from fanny packs and towel rolls to garment bags, bicycles, even the greyhounds that are the company totems and practically its family crest.)

To a piece it was enviably chic, from the double-breasted suits to the leather-patched polo. Benan is becoming a good interpreter of how the other half lives. "This is an Italian family, so it's about luxury—how they grew up," he said. If it wanted anything, it was scruff. Fifteen minutes to the beach with himself and his friends would be a very different—but just as compelling—thing to see. "I think it would be a little more twisted," he said. There's a prospect. And a promise, perhaps, to be kept at his own house—that is to say, his namesake line—when it shows tomorrow.