Tom Mora found inspiration close to home this season. Indeed, he found it at home. Mora, the head of women's design at J.Crew under executive creative director Jenna Lyons, was visiting his parents when he stumbled onto his old collection of Time-Life nature books. "The photography was amazing," Mora recalled at the label's presentation today. "All these pictures of insects and flowers and trees that were super-saturated and just really beautiful. It was, like, the original Instagram." Hence the collection's hyperbright palette, which leaned heavily on pinks, yellows, and greens, and its flora and fauna motifs. A green silk-wool floral print carried both themes particularly well.
But if this collection started at home, it traveled far afield after that. Tile-inspired embroidery, striped raffia, and a Baja blanket print hinted at an adventuring vibe. As Mora put it, the woman he had in mind this season is the kind of urban chicster who travels to exotic locales and brings back a little of this or that. No matter what, though, she's still a J.Crew woman—and that means she requires new pajama tops and shiny shorts and a closet's worth of statement pants. This season, the pants came with elastic waists, which was pretty indicative of the chilled mood of the collection as a whole. Button-downs: Yes. Buttoned-up? No.
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