Last season it was the ski slope. Today, at Moncler Gamme Rouge, we were at the seaside in Positano, Italy. There was sand underfoot, and instead of a runway, the models circumambulated a wooden boardwalk where male gymnasts in white briefs and nothing else worked out on the rings and high bar. It was hard to take your eyes off the beefcake.

The clothes were divided into three sections: First came a white group, then a photoprint of the light-dappled sea, and finally another photoprint of synchronized swimmers arrayed in a sunburst motif. The silhouettes, as befits hot-weather vacation clothes, were brief, and in the Giambattista Valli style, they were also cocoonlike in shape. Dense clusters of floral embroideries, another Valli signature, decorated the shoulders of one zip-front coat-dress, the hem of another, and every inch of a photoprint chiffon chubby.

With the "sea" as a backdrop, Valli might have used the occasion to introduce water-ready swimwear—it seems like rather a natural fit for this maker of technical clothes for skiing. But with their embellishments, his suits were designed for sunbathing, not getting wet. Still, it wouldn't be a Moncler Gamme Rouge show without precipitation of one kind or another. After their workouts and before they made their exit, the nearly naked gymnasts cooled off with a shower.