Spring 2013 Ready-to-Wear
September 08, 2012 New York
"Aloha from New York" was Mara Hoffman's message today. Interpreting the idea quite literally, the designer commissioned a ukulele band and topped each model's look with a palm headpiece to drive home the collection's theme. Chiffon maxi gowns were embellished with bright, color-blocked cording details, and a canvas safari jacket featured fun motifs like toucans and pineapples created with seed beads. Kitschy? Sure. But Hoffman's enthusiastic clientele will ultimately take away the languid Polynesian-print cutout dresses, on-trend board shorts, and best-selling bikinis. Backstage before the show, Hoffman told Style.com, "I realized everyone isn't necessarily looking to wear Alex Wang, so I decided to stay true to myself and bring my energy, pure and clean."