Make way for Miss Wu, a new contemporary collection from Jason Wu that taps into his more carefree, playful side. Priced between $195 and $795, it allows the designer to reach a younger audience. "In the beginning, Jason Wu was much girlier, and as I've matured, so has my aesthetic. But there's still a part of me that loves that French gamine look, and now I'm able to fully explore that with this line," he explained at a studio appointment earlier this week. Speaking further to the differences between his two customers, Wu said, "The Jason Wu woman is manicured. She's done. She's polished. Miss Wu is a little more offbeat and her clothes have a slightly lived-in appearance. Miss Wu will do a clashing print with an off-color floppy hat."

The debut Spring lineup, which hits Nordstrom stores next month (the retailer will exclusively sell the first two collections), features staples including soft striped sweaters, geometric-print silk blouses, boxy leather shifts, and tailored trenches. Wu put the emphasis on timeless, rather than trendy, and that was refreshing. Some of the pieces were twists on his design signatures. A white cocktail dress came with the kind of intricate beading we'd expect from Wu's namesake collection. Hand-painted feather and "photo negative floral" prints exhibited the same attention to detail. Wu has already finished designing the Miss Wu Fall collection and seemed genuinely excited about this new project. "It's easy when it comes from an honest place," he said. "I never had to search for Miss Wu."