September 19, 2012 London
Elphick, a member of the original Twenty8Twelve design team, kept the brand's essential eclectic cutesiness intact. But she came at it from a new, conceptual perspective, riffing on the work of German surrealist Hans Bellmer and his disfigured dolls. Pieces that referenced Bellmer directly didn't quite work—to wit, a fitted pale blue shirtdress was a bit too frothy a look to incorporate a Bellmer-inspired articulated bosom. But other surrealist tricks were more convincing, such as the twisted, asymmetric blazer.
But the real answer to the question "What is Twenty8Twelve?" may be: a denim brand. This summer, the owners of Twenty8Twelve made a sizable investment in its denim, and the results are starting to show. The new denim included several pairs printed in super-fine, laser-etched patterns; the subtlety of the technique was demonstrated by denim that had been ever so tenderly mottled.