Zadig & Voltaire
September 27, 2012 Paris
The grouping, 14 in total, wasn't a dramatic departure from the brand's formula: the insouciant attitude, the slouchy sexy knits, the grunge-lite layering. Greater emphasis on prints—python, leopard, and a brief flirtation with floral—equals greater visual interest. That emphasis also risked feeling one season too late.
Designer Cecilia Bönström said she made a point of integrating more color into the collection. In a Zadig & Voltaire world, this means muted lilacs and golds with ever-so-slightly saturated shades of orange and yellow that, combined together as a full-length knit dress, had the impact of an Instagram-worthy sunset, no filter.
For a label that has a habit of over-embellishment, this season represented a more judicious approach to studs, spikes, and related miscellaneous hardware. If Bönström sticks to more of the unadorned, low-slung smocked skirts and pajama trousers, this popular brand should find itself some new followers.