If everything goes according to plan, there will be a Zadig & Voltaire hotel in Paris two years from now. The building, an old private mansion in the seventh arrondissement, has already been gutted, with busted walls from room to room and construction markings throughout. Founder Thierry Gillier figured the raw space might as well be put to some use right now. So, welcome to Zadig & Voltaire's presentation of its latest nouveau-boho looks. Champagne?
The grouping, 14 in total, wasn't a dramatic departure from the brand's formula: the insouciant attitude, the slouchy sexy knits, the grunge-lite layering. Greater emphasis on prints—python, leopard, and a brief flirtation with floral—equals greater visual interest. That emphasis also risked feeling one season too late.
Designer Cecilia Bönström said she made a point of integrating more color into the collection. In a Zadig & Voltaire world, this means muted lilacs and golds with ever-so-slightly saturated shades of orange and yellow that, combined together as a full-length knit dress, had the impact of an Instagram-worthy sunset, no filter.
For a label that has a habit of over-embellishment, this season represented a more judicious approach to studs, spikes, and related miscellaneous hardware. If Bönström sticks to more of the unadorned, low-slung smocked skirts and pajama trousers, this popular brand should find itself some new followers.
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