Spring 2014 Ready-to-Wear
September 08, 2013 New York
When Hanako Maeda launched ADEAM (an inversion of her last name) back in 2011, she chose to accent the label's logo with a plum flower taken from her family crest. Fittingly, nature has served as a continual source of inspiration for the young designer since the beginning. For Fall, Maeda conjured up a modern woodland fairy tale. She referenced Japanese cherry blossoms during Resort, and used hydrangeas as the jumping-off point for her latest lineup today. Riffing on that theme, she developed an interesting, shibori-effect pattern by manipulating hydrangea cells viewed underneath a microscope. The blown-up biological print was shown on feminine pieces like an A-line cap-sleeve dress and a pair of shorts with sheer fabric peeking out from underneath the hem. Maeda also embroidered petals along the sides of a kicky navy miniskirt. If the collection sounds very sweet, it was indeed—particularly the flirty frocks that mixed together eyelet lace and delicate organza. Still, "every rose has its thorn," as Maeda pointed out backstage before her presentation at Lincoln Center. "All beautiful things have a darker strength, too. I wanted to do pretty pastels in grayer, washed-out tones," she said. Working in that palette, she toughened things up a bit by including more menswear-inspired silhouettes and clean lines. A slim tailored suit looked fresh styled with a structured wool bra top underneath, and longer, lilac-colored leather shirts tapped into current trends. Overall, it was a carefully considered, easy-to-wear collection. The only remaining question is, what will be in bloom at ADEAM next season?