The McQ label is expanding quickly, especially in Asia, where eighteen franchised stores are set to be up and operating by year's end. It's not hard to understand this diffusion line's success. Alexander McQueen, both the man and the label run by Sarah Burton since her mentor's death, has one of the most identifiable and strongest signatures in fashion. With years and years of clothes to riff on, Burton will never run out of ideas for this little-sister label. For Spring, several McQueen shows got callouts. Plato's Atlantis, his penultimate collection, was an obvious reference point for the digital sea reptile motif on a short dress. The bunny costume the designer wore to take his Spring 2009 bow was reproduced as a print on sweatshirts. You could see those becoming collector's items on par with the Kenzo sweatshirts, if the brand opted to give this collection the bigger platform of a fashion show. As of now, Burton and co. are content to play it low-key. Also on the racks were staples like biker jackets, denim (including a great pair of super high-waisted jeans), and McQueen's signature sharp tailoring. Side by side with the fierce tuxedo dresses, lace-print jeans and lace-inset knits looked a bit insipid, but overall this was all salable stuff.