Spring 2014 Ready-to-Wear
September 07, 2013 New York
Mara Hoffman beams a positive energy that lights up a room. "There's a Rainbow Warrior moment happening here,” she said backstage before her spirited Spring show. "This collection is about straight-up happiness. I know that sounds hippie-dippie, but it's real." Hoffman wasn't kidding about the rainbow thing. In addition to playing up her signature vibrant prints (including a graphic serpent pattern and her go-to third-eye motifs, which she did long before Kenzo), Hoffman showed maxi dresses and sheer caftans embroidered or embellished, respectively, with ROYGBIV-colored arcs. Other standouts in the lineup included tie-dyed jumpsuits, intarsia-knit ponchos, and a pair of short shorts cut from artisanal Guatemalan belts—the same ones wrapped around the models' Willie Nelson-esque braided extensions. Hoffman's aesthetic is niche, to be sure, but you can't say these clothes don't have soul.