Southland Tales

LACMA and John Varvatos Keep the L.A. Party Circuit Happening

On Saturday night, the Los Angeles County Museum of Art kept its doors open late to celebrate its new crown jewel: the majestic Broad Contemporary Art Museum, more casually known as BCAM. The party was hosted by the institution's young patrons group, the President's Circle Avant-Garde, and sponsored by W magazine and Carolina Herrera. Rashida Jones, Ali Larter, Ginnifer Goodwin, Breckin Meyer, and Alexandra von Furstenberg (who recently opened a furniture shop on Melrose) roamed halls lined with works by Jeff Koons, Andy Warhol, and Damien Hirst. "I'm so glad I lent out my collection to the city of Los Angeles," Joy Bryant joked.

The following afternoon, Cindy Crawford and Rande Gerber hosted the Sixth Annual John Varvatos Stuart House Benefit, a block party of sorts on Melrose Avenue. Entertainment for kids came in the form of a Build-A-Bear Workshop table and another for customizing Converse sneakers. And for adults like Jeremy Piven and Dylan McDermott, there was a mid-afternoon performance by Alice Cooper, Wayne Kramer, and the band Cheap Trick (the latter are starring in the designer's newest ad campaign). Varvatos raised $450,000 for the charity, which serves the needs of child victims of sexual abuse. "The best part is when I write that big check at the end of the day," he said.

— Marshall Heyman

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