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First and Last

Fashion week kicks into gear with parties for The Last Magazine, Surface to Air, and Target

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Carey Mulligan and Prabal Gurung   
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"The first party of the week!" one guest exclaimed on his way into the gallery at Milk Studios last night for a Last Magazine cocktail. The magazine's cofounder Magnus Berger quickly corrected him: "It's more of a vernissage, really." And so it was, with a moderate sense of festivity (by Last standards, at least) that Berger and partner Tenzin Wild unveiled the latest issue of their four-and-a-half-year-old downtown pub. It's their tenth, and they spun that number into an elaborate theme for this edition: ten separate covers, each with a different model, photographer, and head-to-toe designer look. Thus do the likes of Anja Rubik (who's celebrating her own mag this week) and Joan Smalls now decorate the walls at Milk, where they will remain throughout fashion week. Berger and Wild managed not only to get all ten models shot during off-hours in December but to print some serious foldout posters and box several of the issues up as $75 limited editions. At least a couple of the cover subjects, Malgosia Bela and Liu Wen, swung by to have a look. "I think this cover is the most interesting, the most conceptual," mused Erin Wasson, considering a blank wall.

Artist Aaron Young knows a thing or two about filling blank walls, but it was his first-ever clothing capsule for Surface to Air that was cause for celebration at the cult fashion collective's Mercer Street store. Styled by Julie Ragolia, the collection features tropical tire-mark prints from Young's famed motorcycle paintings, as well as T-shirts and sweatshirts that read "Locals Only" and "Get Out" (taken from his graffiti pieces). "A lot of my work deals with territorialism, a clique, or an outside group. It's about people who make up their own rules," said the artist, who, having been an S2A fan since 2007, joked that he'd rather wear the girls' clothes than the men's. On the other hand, his girlfriend, The Webster founder Laure Heriard Dubreuil, prefers the menswear. "That's why we complete each other!" she giggled.

Speaking of the heart, in honor of his new collection for Target, Prabal Gurung transformed Pier 57 into a love-themed amusement park replete with games, stilt walkers, and a cinema, and the likes of Carey Mulligan, Rashida Jones, and Elizabeth Olsen swung by to check out the festivities. "Going to the carnival was always my favorite night of the summer," said Olivia Thirlby, the line's campaign star, between rounds of Roll-A-Ball. But it was the hordes of shoppers dutifully queuing up outside the event's pop-up boutique that took home the best prizes—affordable renditions of Gurung's greatest hits: peplum tops, oversize sweatshirts, and tailored suiting splashed with his iconic acid-jungle floral prints.

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