W Celebrates The Ever Changing Face of Beauty
"You cannot express beauty in one image anymore," W editor Stefano Tonchi declared last night at the Park Avenue Armory. Inside the cavernous room, he had two of the biggest screens you've ever seen to back him up. On them played a sumptuous film loop of Lara Stone, her body a spliced-up vessel containing changing elements—her head becoming a bird's, her midsection a flower, nothing staying what it was for long.
Created by Norwegian photographer Sølve Sundsbø and creative consultant Jerry Stafford, the video work was inspired by the form of Surrealist art experiment known as "exquisite corpse." It recalled the Surrealist strain of the Marc Jacobs show from the night before and magnified what you might call the flow of today's beauty business. "It's not [just] west to east," as Tonchi pointed out. "It's east to west, too." W's partner on the project was P&G Prestige, which had done a different sort of transcontinental operating to ensure the opening was a blockbuster, flying SK-II global ambassador Cate Blanchett over from Australia.
Felicity Jones, the face of Dolce & Gabbana's makeup, was also in the house. The up-and-coming actress told Style.com that she's prepping to play Charles Dickens' mistress in a film co-starring Ralph Fiennes and Kristin Scott Thomas. (She's also planning to hit today's Proenza Schouler show.) Glancing up at the colossal images, it occurred to her that playing on a huge screen adds a few extra inches to the legs—"always a good thing," she said.