What Happens at The Box, Stays at The Box
A Night to Remember in London
"We threw the after-party for my Spring 2010 show with Love magazine at a gas station in New York, and it went so great, we thought, why not bring it to London?" Alexander Wang told Style.com at his party celebrating the Love Androgyny issue at Liberty's last night. The legendary department store's International Room was emptied for the bash, which attracted the likes of David and Victoria Beckham, Boy George, Alexa Chung, Sarah Lerfel, and a clutch of models including Jade Parfitt, Erin O'Connor, and Jacquelyn Jablonski. We ran into the magazine's editor, Katie Grand, on the lift. Euphoric but spent after styling the Giles show just a few hours earlier, she said, "Alex knows a thing or two about parties, and so do we, so it all worked really well."
And so it did. After a surprise set by Beth Ditto, though, most of the crowd decamped to The Box, where Jefferson Hack, in a fedora and tux, celebrated Another Magazine's tenth anniversary at a ball hosted by Kate Moss and Tilda Swinton. Guests at the private dinner at Jay Jopling's house that preceded the ball buzzed that it was "the party of the year," and the eye candy at the after-bash was nothing to sniff at, either. In the crowd: Damien Hirst, Stella McCartney, Daphne Guinness, Kirsten Dunst, Lily Donaldson, Phoebe Philo, Hussein Chalayan, Gareth Pugh, La Roux's Elly Jackson, and Natalie Massenet (who surely had to have an early night, considering that Mr Porter was launching today). Even Wang popped by after his own party to see what all the fuss was about.
And the fuss? New Yorkers need no introduction to The Box, but it's still relatively new in London. Set in an alley in Soho, it's a dark, seedy town house with a debauched bordello feel and gilded private rooms purpose-built for unmentionable things. Mark Ronson did a set, followed by the burlesque dancers that Prince Harry made famous last week when he hinted that he may borrow a few for his brother's stag night. And behind the hidden doors and cubbyholes? Let's just say, what happens at The Box, stays at The Box. Most didn't say their goodbyes until the birds were chirping outside, proof positive that the night was a crowd pleaser. "I've been to a few parties in my life," laughed Beth Ditto. "But let's just say this ranks up there." Somehow, we trust her on that count.
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