Oh, Snap!

Photogs Fill Up Colette to Toast Marc Newson's New Camera for Pentax


Marc Newson and Olivier Zahm   
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The first hot and crowded party of many yet to come in Paris was dedicated to image makers, and fittingly enough, it all converged at Colette. The fête was to launch the Marc Newson-designed Pentax K-01, a state-of-the-art digital hybrid that the designer cast with a pop-bright, retro case in black and canary yellow. Shelf appeal, as it turns out, was the designer's driving force. "I had a look at the archives and especially the iconic 67, but in the end, I just designed a camera that I'd want to go out and buy," said Newson. "To me, there's not a lot of great-looking cameras out there. They're all kind of like sneakers—kind of ugly. But this does everything, so it's great for a nonprofessional photographer like me." (Fellow nonprofessional Victoire de Castellane shared her nonprofessional view: "I love it; it looks like a children's toy!" she exclaimed.)

But take it from the pros: It works, too. Plenty of them were on hand to offer their two cents. Max Vadukul, Mark Seliger, Ellen von Unwerth, and Karl Lagerfeld—lenspeople all—came by to check it out, flanked by the likes of Leigh Lezark and Anna Dello Russo. "Pentax always did really heavy, boxy stuff—perfect for Bruce Weber, but not very feminine," von Unwerth said. "This one's much easier to handle. I ordered one in pink."

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