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Forty and Counting

The Pathbreaking Hong Kong Boutique Joyce Celebrates Four Decades in High Style

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Dries Van Noten with Joyce's Andrew Keith   
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"Forty years is important, no?" asked Diane Pernet at Joyce Hong Kong's 40th anniversary cocktail and dinner celebration yesterday evening. If the laundry list of powerhouse designers like Dries Van Noten, Peter Dundas, Viktor Horsting and Rolf Snoeren, and Consuelo Castiglioni, who flocked to the Shangri-La hotel to toast the progressive retailer's milestone, was any indication, the answer to the former Joyce magazine editor's question is an emphatic yes. Joyce was a pioneer in bringing luxury fashion to Asia, as was its indomitable founder, Joyce Ma. And though she sold her stake in the business a few years ago and wasn't at dinner, with history on the mind, the attendees couldn't help but spend a few moments reminiscing. "I remember she had so much chic," said a feather-clad Ann Demeulemeester, who, having finished her show only hours before, said she couldn't wait to return to Antwerp and tend to her garden. "I feel I've been with Joyce the whole way along," added Suzy Menkes. "She always used to get wonderful beauty treatments. They worked for her because I've never seen anybody who stayed looking so young and fresh. Unfortunately, I never dedicated myself towards her ideas, but had I done so, I'm sure I would be so fabulous today."

During a pre-dinner toast, Vogue China editor in chief Angelica Cheung, who co-hosted the event, nudged designers to come to Hong Kong and continue collaborations with Joyce and its magazine. All eyes are on the East these days, and you felt as if the style set barely needed coaxing. But of course, lavish treatment never hurts, and if they're wined and dined in as high a style as they were last night—when guests dined on lobster and chocolate croustillants before being sent home with a goodie bag full of Ladurée macarons—no doubt there will be an influx of international designer visits.

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