Mad Men

Celebrating Proenza Schouler and Brian Atwood's Madison Avenue Stores


Jack McCollough and Lazaro Hernandez   
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When Proenza Schouler's Jack McCollough and Lazaro Hernandez decided to open their first store on Madison Avenue, no one was as surprised as their architect David Adjaye. "It was so shocking; why would you go uptown?" Adjaye said last night at a party celebrating the new shop. "But then I decided it was brilliant. Most of these retailers try to make palaces of wonder. I wanted to do a place of everydayness, like a home, an intimate space you want to stay in." Ask Elizabeth Olsen or any of the other guests who attended the dinner at Adam Lindemann and Amalia Dayan's unorthodox, art-filled home, which Adjaye completed last year, and they'd tell you, spaces you want to stay in are what the architect specializes in.

Modernist masterpieces aside, it's a rare thing that truly gets the fashion set excited. But at the Four Seasons Restaurant, both the party's host, shoemaker Brian Atwood (who was celebrating the opening of his New York flagship), and Ryan Lochte had all the ladies (and gentlemen, for that matter) positively giddy. With a coterie of adoring fans including Rachel Zoe, Iman, and the Hilton sisters surrounding him, Atwood said, "That was my first time meeting him. I thought he was going to wear that pink Speedo tonight; I'm a little disappointed about that, to be honest." Not to worry, Brian. Lochte told "I have the pink Speedo under my suit right now—I'm always wearing it."

Downtown at Swarovski's Soho shop, it was Yoko Ono who had the crowd buzzing, despite remaining in a closed-off section at the back of the store. "I just met her for the first time a few weeks ago in Montauk—she is very, very soulful, and the little key necklace she designed is really lovely," Julianne Moore said of the limited-edition crystal key Ono made in collaboration with Swarovski. Will we be seeing Ono out and about this fashion week? "I don't know," she said. "I'm friends with many fashion designers, so maybe I'll go to one or two of those, but I'm focusing on my artwork. Next, I have to go into the studio and record my new album. I can't tell you anything about that."

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