New York's fashion and social sets toasted Iguatemi at Pastis last night. Never mind that some guests didn't know to whom or to what exactly they were raising their glass. Chuckled nightlife doyenne Amy Sacco, "I talked to people who thought these guys were into chocolate, into flip-flops—one person even told me this was a wedding reception." Wrong answers across the board. Iguatemi is a fancy-pants shopping mall in São Paolo, and the motive behind its swanky dinner—which drew Isabeli Fontana, Adriana Lima, and Zani Gugelmann—was to apprise anyone heading south of the equator where they should do their shopping. "We wanted to make sure that everyone knew that for the best retail experience in São Paolo, you come to us," said company CEO Carlos Jereissati Filho. Judging by the guy's party planning acumen—there were bottomless caipirinhas and live entertainment in the form of legendary bossa nova singer Bebel Gilberto—we're inclined to believe him.

— Derek Blasberg