Boom, Boom, Boom
NYC's Tippy-Top Nightclub Turns Three
Equally resilient to foul weather and the march of time, the Standard's Boom Boom Room kicked off its third year last night—an eon, by New York nightlife standards. Based on the number of would-be revelers willing to wait outside in the rain, the place can still whip up a little storm of its own when it wants to.
On this particular occasion, the 18th floor had some help from Fendi O', the luxury brand's starry music series, which has made stops (and booked acts including Kanye West and Duran Duran) in Milan, Paris, Beijing, and Tokyo. The New York edition featured Lykke Li onstage, James Murphy on the DJ decks, and as serious a bottleneck around the Boom's big oval bar as this reporter, in two years of covering the club's comings and goings, has ever seen.
Paul Haggis (who's friends with the Fendis—they've dressed him for Cannes) was alone in a corner, avoiding the crush. "I'm starting to wonder, really, if it's worth it," he confessed. Others, though, were happy to push on through, or head next door to the Belvedere bar at Le Bain. The hotel's owner, André Balazs, took up a comfortable post in the foyer between the two bars to greet passing traffic.
Fendi daughter Delfina Delettrez Fendi (who's showing her jewelry line tonight with Opening Ceremony at the Ace Hotel and tomorrow at the Gagosian Shop) was on brand ambassador duty by herself and seemed to be breathing pretty easily. "We are a big family, all women," she said. "Sometimes it's nice to be the only one."
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