Target, Surface to Air, BLK DNM, and True Religion Throw NYFW Parties
If Margherita Missoni needed any reassurance that the Target x Missoni collaboration looked good at last night's launch party, the swarm of editors (the event was across the street from Condé Nast headquarters) and celebrities (Alessandra Ambrosio, Emma Roberts, and Elizabeth Olsen among them) swiping items off the rack at lightning speed offered plenty of it. Her only wish at party's end: "Even though it's raining, I really want to see someone ride out of here on a bike." Yes, you can have your own set of Missoni x Target wheels.
Down in Soho, fans of Surface to Air swarmed the French label's new 2,500-square-foot store for an early look. The sights: oak floors, a rubber-tiled wall that looked like marble, a concrete bunker centerpiece, and the red-accented leather jackets the brand recently created in collaboration with Kid Cudi. Later on, the multi-talented hip-hop artist put in an appearance at the after-party at B Bar, where Chromeo and A-Trak deejayed.
Nearby at BLK DNM, Johan Lindeberg showed a moody short film for which he'd recruited Danish director Martin de Thurah. Inspired by a recent relationship of Lindeberg's, it's about a young beauty (played by artist Raina Hamner) who's kept under constant surveillance. "I think every woman has somehow been a chapter in my life," the designer said.
Model Abbey Lee Kershaw and her band Our Mountain might've been the big draw at True Religion's Milk Studios jam session, but she wasn't the only Chanel model on the three-act bill. Theophilus London, who kicked off the fête with a turn on the DJ tables, had just spent the day on a photo shoot for the French luxury brand. "It was unreal," said London. "I met Karl. The shoot was just flawless." For further proof, he flaunted his new score: a men's black Chanel tweed jacket that he kept on long after the basement space turned into a crowded steam room.