Brand Building and Cocktail Swilling
Barneys, Bottega Veneta, and Illesteva host fashion-week bashes
Last night, Barneys threw a party at The Jane that combined a pair of hot properties: Inez & Vinoodh and Lou Doillon, who teamed up for the haute retailer's Fall campaign. Doillon's got a new album out, and van Lamsweerde and Matadin have released a book, a jewelry collection, and a Byredo fragrance, all in the past week alone.
The three-day shoot involved a bit of multitasking as well, they explained. It included a video of Doillon performing her single "Devil or Angel," which she also opened with during her acoustic set at The Jane. The photographic duo is getting a lot more requests for short films these days, they added. (They directed Lady Gaga's recent video for "Applause.") "It started with everyone wanting a behind-the-scene video," van Lamsweerde said. "But who wants to see behind the scene? You don't want to lose the magic. It's much more interesting to make a moving-image campaign, something that's a stand-alone piece. So that's what we did." They also enlisted experts in animation and puppetry to bring Doillon to life in multiple avatars. The chanteuse was all for it. "I love being a puppet!" she enthused. "I find it wonderful."
Over at the Top of the Standard, a hip crowd—including Eve, Atlanta de Cadenet Taylor, and Harley Viera-Newton— came together to celebrate the Illesteva and Lou Reed collaboration. "He's the most iconic sunglass wearer," explained Justin Salguero. His co-designer, Daniel Silberman, added, "These days there are so many collaborations with young artists, we really wanted to pay our respects to old-school."
Down in Soho, Bottega Veneta hosted a cocktail-party-cum-announcement-ceremony to fete the New Exposure contest, a year-old initiative designed to attract and support next-gen photographers from around the globe. "More than anything, we were looking for somebody who does their own thing, somebody who takes a risk," Bottega's Tomas Maier told Style.com. "That's how it is: You jump into the cold water, and I think it usually pays off." Guests—including Erin Fetherston, Lauren Remington Platt, and Carlyne Cerf de Dudzeele (who also served as a judge)—perused the finalists' portfolios, oft pausing at contender Matin Zad's ethereal snaps of denim-clad boys surrounded by wildflowers. Zad ended up winning the U.S. prize, saying, "the concept was really simple—just gardeners tending to their charges."