Style.com

Ten and Counting

Style.com Celebrates Its First Decade in Fashion

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Models wearing Marchesa in the pool.   
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After ten years of covering fabulous parties, we figured it was time to throw one of our own. To that end, we found a modest little piece of Soho real estate—a former Con Ed station that now houses a soaring five-story town house—and filled it with the people who've helped make the site what it's become over the past decade. While we were at it, we asked some models in Marchesa gowns to do their best mermaid imitations in the indoor pool. "I don't usually let strangers swim in my pool," said editor in chief Dirk Standen. "But for our tenth anniversary…" The real owner was not on the premises, of course. Perhaps he was at the even more impressive pad he's rumored to own in L.A.

For anyone inclined to test the waters, there were swimsuits on hand. "Only if it's white and feathered," Terence Koh demanded. (To match his Alexander McQueen ruffle collar, of course.) Most everyone, though, was busy exploring the space and kibitzing with more designers than you could shake a pin box at—Alexander Wang, Reed Krakoff, Zac Posen, and Maria Cornejo included. Vera Wang stopped by with her figure-skating muse Evan Lysacek, and the four stories of stairway traffic came to a halt when Robyn emerged from one of the place's many hidden nooks to give a midnight performance. "Highlight of the week," Prabal Gurung declared. "I just tweeted it!" So it's official.

Having presented his TSE capsule collection that day, Jason Wu was thankful for a night out: "I feel like I haven't left my studio in four weeks—I've been in a fashion bubble," he said. (Not that going to a Style.com party is any way to get out of it.) Like Gurung, Wu moved to New York around the time Style.com launched. "I think we've grown up together," he mused. The designer wasn't part of the late crowd that included Anouck Lepère and Courtney Love. On his way out, Joseph Altuzarra issued his review—"glowing"—of the little project we managed to squeeze in amid all the reviews and runway slideshows. "But I'm not surprised," he added. "I think it's the wave of the future."

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