Purple Goes Into the Closet
The indie magazine makes a play for your wardrobe with a new denim collaboration
To hear Closed creative director Kostas Murkudis tell it, his label's collaboration with Purple makes perfect cosmic sense. "Jeans are probably the sexiest garment invented, and Purple the sexiest magazine," he said at a dinner last night at Brasserie Balzar, which was cohosted with the mag, after a successful opening of Closed's new Paris boutique.
The One and Only Purple Jeans are limited to 125 pairs of deep purple jeans handmade in Italy. "We thought it would be fun and timely, and a daring color to wear," Purple's Olivier Zahm explained. "If we do jeans, they have to be sexy and punkish—like the magazine." Expect more on this front—Zahm relaunched Purple Boutique, "expanding our point of view in commerce," he said.
There was plenty to celebrate—not that Team Purple ever needs an occasion. But in this case, the jeans, the launch of a new issue, and the founder's birthday made the event especially lively. Zahm protested that certain milestones are more welcome than others—"I'm turning 50, and it's hard to accept," he said—but soon plates of mille-feuille were being passed and a chorus of "Happy Birthday" was sung by a crowd that included Lanvin's Elie Top and Lucas Ossendrijver, André Saraiva, Aaron Rose, Gaia Repossi, Malgosia Bela, and M/M Paris' Mathias Augustyniak and Michael Amzalag.
As the night wore on, Purple's latest cover girl, Lily McMenamy, and Lou Doillon, snugly tucked into their booth, climbed over the top of their table, the better to circulate. The party eventually drifted to Le Montana, but not Zahm—he'd mysteriously slipped off somewhere, into the purple night.