To say that Purple magazine's party had a bigger crowd than expected is an understatement. So large was the turnout at Le Montana on Friday night that some invited and confirmed guests, like Jen Brill, Amy Greenspon, and Lauren Santo Domingo, chose to sit at the next-door Cafe Flore and sip caffeinated drinks rather than face the crush at the door, and then face the crush inside the club, and then face the crush to the downstairs dance floor. "It's a sauna in there," Brill explained. "No, really, go in and you'll sweat off 20 pounds."

She wasn't kidding. Inside the club—another Paris venture from nightlife impresario André, he of Le Baron and Regine's revival fame—the likes of Lily Donaldson, Coco Brandolini, Peter Dundas, and Trish Goff were literally shoulder to shoulder. "Maybe I invited too many people," Purple's Olivier Zahm smiled. "But I love everyone." True to his word, the entire style world was represented at the fête—from new faces to supermodels; from fashion giants like François-Henri Pinault to independent designers like Vanessa Bruno.

As the crowd swelled and swelled, Lindsay Lohan, Margherita Missoni, Eugenie Niarchos, and Leigh Lezark headed to the upstairs hotel for cigarettes and gossip. "This is the devil's playground," Jefferson Hack observed when he managed to make his way up the staircase. Perhaps, if the devil likes skinny jeans, cigs, and pilfered drinks. The free booze didn't last all night, alas—a party foul according to many, though a Purple staffer used it to her advantage when she was asked to get everyone out of the upstairs area. "The last one downstairs is buying a round of drinks," she yelled. And voilà, the crowd dispersed.

— Derek Blasberg