Paris, Italian-Style at the Tod's Signature Collection Launch
It may be Paris fashion week, but the style set was given a taste of Italy last night at the unveiling of the Tod's Signature Collection at Paris' Italian embassy. A social-heavy crowd, including Tatiana Santo Domingo, Eugenie Niarchos, and the Courtin-Clarins clan, came to check out the new collection, which features shoppers, portfolio clutches, and pochette bags in shiny calfskin or nappa leather and a short film starring the label's new face, a smoky-eyed Anne Hathaway. "I think the brand is getting a bit more youthful," said the very youthful Olivia Wilde, in a floor-length vintage Oscar de la Renta gown. "I love anything that can maintain its classicism while taking on new vibrancy." She'd carved out a little time for Tod's amid her many projects, including her directorial debut, the short film Free Hugs, which comes out in October.
A crowd including Jefferson Hack, Leigh Lezark, and Franca Sozzani mingled in the back garden before dashing off to the Givenchy show, and inside, guests browsed tactile paintings by artist Marcello Jori, created to mimic the fabrications of the Tod's bags. "There's a strong interest in supporting the arts in the Tod's DNA," explained Tod's Group chairman Diego Della Valle. "I consider Marcello to be very special, and he has a great sense of materials." "I think these collaborations are very stimulating and inspiring," put in Margherita Missoni. "It refreshes the brand and brings in new ideas." She was refreshing her brand with an old idea: She had paired her Missoni gown with a vintage blouse of her grandmother's.