Maximum Exposure
Natalia Vodianova and Friends Toast Her Lingerie Line for Etam
This week in Paris is devoted to the art of haute couture: made-to-measure fantasies for the uppermost echelons of the upper crust. But let's talk about underwear. Natalia Vodianova carved out a little time on the schedule for a runway show for her collaboration with lingerie brand Etam at the Ritz hotel. "I figured that if you're going to buy a dress like that, you want something special to wear underneath," the Russian beauty smiled at a dinner that followed the show in a second-floor salon of the hotel. "And I thought it would be nice to give them a little something extra: a concert!" She was referring to a raspy couple of songs from Charlotte Gainsbourg, whose newest record, a collaboration with Beck, will be released later this month.
Not that Vodianova's hostessing duties stopped there: After the show, concert, and dinner, all the cool kids in France—Charlotte Casiraghi, Alexa Chung, Margherita Missoni, Alexia Niedzielski, and so on—filed into yet another series of Ritz salons for a dance party with Mark Ronson on the decks. "I won't bite," Ronson hollered into the microphone, coaxing the crowd to his end of the party. His girlfriend, Josephine de la Baume, was quick to add: "Yes, he does. But not that hard."
