Champagne Wishes and Caviar Kaspia Dreams
A Fête for Giambattista Valli's Paris Store
Proprietor Ramon Mac-Crohon looked around the packed room and said, "The most beautiful people in Paris are here." Well, you would say that about your own restaurant, but the simple truth was that Giambattista Valli had drawn a particularly gorgeous crowd to Caviar Kaspia to mark the opening of his first boutique. Cue tawny mane-tossing, as the likes of Bianca Brandolini d'Adda, Andrea and Charlotte Dellal, Tatiana Santo Domingo, Dasha Zhukova, Giovanna Battaglia, Sonia Sieff, and Caroline Sieber fêted their friend. There were blondes, too, equally blessed with healthy amounts of hair: Elena Perminova, Eugenie Niarchos, Diane Kruger, and Lauren Santo Domingo, due in April and still working a sample size to spectacular effect. Given his tribe of genetically gifted spokeswomen, Giamba's logical brand extension must be shampoo.
But first, he has that store to play with. It's inside an old arcade that used to be a meeting place for the French Resistance during WWII, but it's less the romance of the past than a bare-bones contemporary feel that greets you when you walk in: concrete floor, brick walls, beamed ceiling. The space is deceiving—at first, it looks small, but it opens up and just goes on and on. And the rough-hewn quality highlights the preciousness of the contents—not just the Valli collection in all its glory, but also his collaboration with Longchamp, exclusive to this store (you've got about a day to get that leopard bag before it sells out completely), and the jewelry of Roman master Luigi Scialanga, whose silver cuffs are appropriately presented inside big glass domes like relics of the future.